Consumer Edge Sponsors BattleFin Alt Data Conference

Jan 17, 2018

Consumer Edge (CE) is happy to announce our sponsorship of Battlefin Discovery Day, January 30-31 in Miami, FL. Battlefin helps connect buyside investors with providers in the alternative data, machine learning and artificial intelligence arenas. 

 

Consumer Edge will host 1x1 meetings with investors and participate in the "Consumer and Retail Insights using Alternative Data" panel on January 31st at 9:45am. Our alternative data company, Consumer Edge Insight (CEI), recently rolled out a credit/debit card transaction product which is currently available in direct data feed format. Our competitive advantages include: (1) larger panel size and better geographic representation of the US spending population, (2) latency--data available closer to the actual transaction date as its sourced directly from issuing banks and processors, (3) ticker tagging--the data set has variables such as industry classification (MCC) and merchant ID which enhance transaction ticker tagging, critical for cleaning transaction data, (4) linking other data sets--plans to link anonymous cardholder level data with 3rd party data sets such as demographics, click-stream and geolocation data at the individual transaction level which should greatly enhance predictive analytics, and (5) ground truth--proprietary database of historical and ongoing reported financial data on 1200+ merchants; includes best reported metrics for correlations, financial reporting dates, M&A dates and full back testing. CEI will also showcase additional data sets it offers such as its Amazon full basket consumer panel--transaction level with all purchased items included, in-store and online receipt panel, CPG scanner data, Prosper Analytics monthly consumer survey data from US and China markets, and BlackBox Intelligence restaurant data. We hope to see many of you at the conference, and in the meantime please don't hesitate to reach out to us on any of our exciting data products and pipeline.

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